A lot of business transactions have changed in these recent times. From promotion, marketing, and advertising products and services to present them to different types of people in different countries, businesses have been dynamic and changing with the need of the times. With technology and the internet making a huge difference n many fields, many successful businesses have learned to cope with these changes and create their own demand.
What is the best marketing strategy that many successful companies have been utilizing? What is the most preferred form of advertising by many consumers of gadgets, houses, cars, restaurants, and beaches? The answer to all of these is video SEO marketing. Videos are now constantly being incorporated in many advertising and marketing industries as it creates more impact to consumers from almost all parts of the world.
What makes video marketing successful in many areas? For one, YouTube is one of the most visited website in many countries across all continents – North America, South America, Europe, Asia, and Africa. Every single day, it accumulates more than a billion hits with its videos uploaded by its registered members or subscribers. Do you want to know the latest song by Ariana Grande or Beyonce Knowles? You can check YouTube and you will get whatever you want in just a few minutes or even seconds. Do you want to fully understand the features of the new Iphone 6 plus and how it performs compared to other smartphone brands? You can go to YouTube again to learn everything in the easiest, fastest, and most convenient way possible. It is more preferred over written articles as more people easily learn and remember things visually.
Benefits of Video SEO Optimization
SEO or search engine optimization has expanded its approaches into video SEO services. Our SEO experts have seen the need to be socially relevant by integrating videos in their article promotion and in the websites of our individual business clients. Having high quality and engaging videos give a lot of colour and life into a website. Without them, it becomes stale, bland, and almost lifeless.
- Increase in Website Traffic
Do you want to have a lot of visitors in your website? With our video SEO service, you can have thousands or even millions of them in just a short period of time. Many people own high quality gadgets in these recent times. Their mobile phones and tablets can download or browse hundreds of videos as fast as they can. Every company should grab that opportunity to make their websites known locally and internationally by uploading videos of their products and services so that every consumer will have awareness of them. In business marketing, consumer awareness is very significant as it sparks interest and reaction from people to utilize their purchasing power and maximize their resources. With high quality videos, you can get as many website videos as you want and increase the traffic in your website at a very fast rate.
- Increase in Conversions
Converting consumers or online visitors into buyers is highly important. It results to great profits and it solidifies the brand and reputation of a company. How to convert people into valuable customers? Our video SEO pro knows exactly how to position your company and make your products and services as necessities. Having a video is not enough; having an SEO-designed video is more than enough to find your way to business growth and development.
The Qualities of our Videos
What are the things to take note of when creating a video? With most of the people wanting to see videos to learn something, the strategy of making them is in a way where you are just telling a story. That story has to have the following characteristics:
- Emotionally Compelling
Videos should be factual and informative, but they have to be created in a way that it would touch the very heart of individuals. It should generate a very strong emotion to individuals such as excitement, passion, curiosity, and mystery. It should give colour and life to a website, as it is the only fastest and easiest avenue for every company website.
- Interesting Story-Telling
What are the most common videos that many people download in YouTube and other famous sites? These mainly have contents about music, news, TV segments, sports news, sports events, movies for children and trailers, and podcasts. With music on top of these categories, story-telling is one of their strengths. Many viewers appreciate a video more when it tells a story that they can relate into or understand. They view it for the main singer, but they like it when it is wonderfully crafted to relay a beautiful message. Psy of ‘Gangnam Style’ was able to get more than a billion views in YouTube because of the story that his video had.
- Shortness is the Key
We prefer short videos or ones that last only for a minute or two because one of the main purposes of videos is to spark curiosity and interest. Creating a video does not mean giving all the information about a product or a service. It means generating questions to individuals and making them ask for more by going into their website further and confirming all of their thoughts and ideas about it. When a lot of people become curious or want to know your product more, then it is a great thing because you can upload more videos to walk them through or you can answer them yourself to make them buy your products.
In this modern world where many companies continue to conspire and leverage on technology, it is just but the most logical decision to join our company with their advocacy to be on top of video ranking services. Those who have joined it earlier have been gaining a lot of profits in their business. For those who have not, it is not yet too late as this is one of the best times for video marketing and modern entrepreneurship. Hire our services today!